New ways of consuming Television: The Future of connected TV and user choices

 Main highligth:

• Streaming Beats Owning
• Streaming content is twice as appealing as downloading or owning content.
• More Content Beats Newest Content
• Given the choice, consumers would choose a service with the deepest catalog over one that focuses on new content.
• Simplicity is Important
• Consumers want simple solutions that minimize the number of accounts they need to manage.

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